Page 110 - Customers Final
P. 110
DARRAN BERRY
8. Modulation - the modulation of the voice is also
very essential, it should move up and down to
accentuate and express. A monotone voice
quickly becomes boring and people switch off.
Email Marketing
o You can choose an email marketing platform or
just do it yourself. The best way to gather emails is
to offer something for free or discounted inside
your website content for signing up. Make sure to
promote this type of content in as many places as
possible to grow that list of emails you want.
o Use the analytics tools within the email marketing
platform to see who opened your email messages,
who didn’t, and who clicked to go further.
o Start an email newsletter. Make sure to use or
design a template with your correct branding as
this will make sure your branding is consistent on
each newsletter you send.
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