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careful however, that you create your own sonic trigger
and do not infringe any copyright laws by using sonic
booms and songs from other people. Be original.
Search Engine Optimization
o Use the most popular search engine to see what
happens when you enter your product name or
type. Which page does it rank – ie where is it seen
on the search engine, do you have to scroll down
lots of pages to find it or is it on page 1? Try
comparing your website and ranking to your
competitors.
o One of the key factors for improving your ranking
on search engines is to make sure the most
popular keywords are used amongst your
marketing content such as on your website. There
are many keyword planners available to use for
free on the internet, but the most popular search
engine provider can also help you with its Google
Keyword Planner tool.
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