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            careful however, that you create your own sonic trigger
            and do not infringe any copyright laws by using sonic
            booms and songs from other people. Be original.


            Search Engine Optimization

               o  Use the most popular search engine to see what
                 happens  when  you  enter  your  product  name  or

                 type. Which page does it rank – ie where is it seen
                 on the search engine, do you have to scroll down
                 lots  of  pages  to  find  it  or  is  it  on  page  1?  Try
                 comparing  your  website  and  ranking  to  your
                 competitors.

               o  One of the key factors for improving your ranking

                 on  search  engines  is  to  make  sure  the  most
                 popular  keywords  are  used  amongst  your
                 marketing content such as on your website. There
                 are  many  keyword  planners  available  to  use  for
                 free on the internet, but the most popular search

                 engine provider can also help you with its Google
                 Keyword Planner tool.



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