Page 104 - Customers Final

DARRAN BERRY

So ask yourself the question … what does your brand
sound like on your website or on any auditory marketing
you use?

A good sonic boom or trigger will always get a listener’s
attention as sound always triggers emotions better than
visuals. Your own experiences whether past or present,
as well as what you personally associate with that short

sonic trigger will play a big factor.

Think about when we listen to music or an advert and we
only remember the chorus or certain parts. You
remember the most catchy parts first as these have
evoked in you a memory or bodily reaction either to
dance, hum or sing to. It may even have changed your
mood.

When we listen to music or a jingle it gets related back to

a stored moment by recalling the actual memory and
extending that story. Certain parts of the song will evoke
different stories or memories.

So why not add a short sonic boom or trigger on to your
website, a call to action or special offer to evoke a
recalled memory or even create a new memory? Be

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