Page 100 - Customers Final

DARRAN BERRY

will be shared using audio, text content, images,
interactivity, video and even animation is aimed at your
target market.

Depending on your product, some of the great ways to
launch are at trade shows, by publishing an article in
trade magazines whether in print or online, and
participating in a conference as a guest speaker or panel

member.

Another idea is to place together a public relations pack
that can be online or offline containing brochures, small
samples, product information sheets and test
certificates

You could volunteer for a podcast, write an article for a
print newspaper or online industry magazine article.
Sometimes your launches will be virtual and you do not

have to be present. You could also organise a roadshow
to your agents or resellers your product - travel to them,
target specific customer groups and promote and
launch your product locally.

Promote your launch event to your identified
influencers and introduce your product for the first time.

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