Page 99 - Customers Final

FROM IMAGINATION TO SUCCESSFUL PRODUCT LAUNCH

When you have buy-in, you will now have active
participation and when you have active participation
then you have now created the most effective way to
manage any changes that may occur without warning
and will be able to effectively manage any objections to

the product launch.

External
Now in the previous chapters, specifically in Step 1 The

Game Plan, you identified who exactly your target
market will be. This focused target market you identified
previously now becomes even more important for the
launch. Now you will harness and make use of tactics to
focus in on that identified target market and create

serious awareness for your product with them
specifically. So make sure that the launch plan is aimed
directly at your target market.

Here you need to check that all your sales channels (like
your distributors, wholesalers, retailers, agents and re-
sellers) have all been fully informed about your product
offering. Also make sure all the content information that

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