Page 98 - Customers Final

DARRAN BERRY

You must inform every person about the new product
even if they will or will not have any interactions with
potential and actual customers. Make sure you have
established an internal communications channel such
as email or face-to-face to inform everyone about the

launch and date of a new product.
Have you developed any product training content or

trained all your internal staff on the product offering
including any pricing frameworks? You can check your
employees’ knowledge by testing a small group.

Has the decision been made as to which supporting
materials you or your company will use to support the
launch, such as software programmes, question and
answer guides, brochures?

How will you assist the above supporting materials? By

using audio, text content, images, some sort of
interactivity, video or even animation? This is a great
way to create some excitement and motivation for
everyone to participate and as a result you will now have
active buy-in from everyone concerned.

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