Page 94 - Customers Final

DARRAN BERRY

Marketing is all about the message, sales is the
execution after the message has been received by the
customer. They are both vital for the success of your
product.

The decision on what type and frequency of
communication tactics to use depends on your budget
and of course the success you obtain when using certain

tactics to get your customers to become aware of your
product.

There are five phases a customer will go through in the
process of buying your product:

1. Product awareness
2. Deliberation or Evaluation
3. The decision to buy
4. Continue to build a relationship

5. Repeat customer phase

Now take each one of these phases and decide which

marketing communication tactics you will use to get
your desired message to your potential customer.
Remember that your communication tactics will all have

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