Page 89 - Customers Final

FROM IMAGINATION TO SUCCESSFUL PRODUCT LAUNCH

The biggest mistake people make is to place all their
efforts on sales and distribution, but as you have seen
this is just one part of the entire launch game plan. If
nobody knows about your product then there will be
nothing to sell and distribute. This is what marketing is

all about. Marketing is all about the message and sales is
all about the execution of that message

Let us try and provide an example of how to start selling
your product with an eCommerce provider like Amazon.
Amazon could be both a sales channel and a distribution
channel for you, so they will sell and get the product to
your customer.

Amazon themselves might then outsource the
distribution to local distribution channels from the

Amazon distribution centre in order to get your product
to the customer and to reach destinations as quickly as
possible.

How to start selling on Amazon as an example

Before you start you need to consider the following and
be able to take the action explained below.

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