Page 86 - Customers Final
P. 86
DARRAN BERRY
Agents – people who represent you for a commission-
driven sale.
White label – this allows a customer to place his own
label on your product and resell.
Resellers – customers that buy and resell your product,
for example, online.
Direct marketing – contacting customers directly by
telephone, email or even door to door.
Wholesale – generally buy in bigger quantities and sell
smaller quantities to retail stores or eCommerce
vendors, for example.
Retail – selling through a physical location or building.
Value-added resellers – customers that add a feature or
more value to your product and then resell such as
adding software.
Digital channel – this is the opposite of retail as it is
electronic. Selling via a digital channel like eCommerce,
a website, search engine, an app or even a game.
67
