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DARRAN BERRY

will also further advise you on what the industry requires
according to your product, the costs of the tests and how
long the tests will take.

Step 1 Review the relevant norms for the product you
wish to certify.

Step 2 Discuss with your local testing companies and
send a product sample for testing.

Step 3 Test your product, complete all the relevant tests
to meet the certification requirements.

Step 4 Use your certification to promote your product.

It might not be necessary to have your product tested,
however, another way to gain a competitive advantage
or unique selling point is to have your product endorsed

by a professional membership body. This also provides
proof to your customer that your product is recognized
by a professional organization in your industry.

TIP 8 SELLING AND DISTRIBUTION CHANNELS

A sales channel is a way of selling to customers or the

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