Page 79 - Customers Final

FROM IMAGINATION TO SUCCESSFUL PRODUCT LAUNCH

TIP 6 PRODUCTION AND STOCK

The worst thing that could happen when you launch
your product is to run out of stock as this could cost you
your reputation.

So what is the right amount of stock to have on launch
day?

You would have sourced your new materials for the first
time and then produced the product for the first time.
You also then have to remember to stock up at your

distribution points, need to re-source materials again
and then carry on producing the product again.

At the end of the day, stock is money and excess stock
will affect your working capital (the money you need to
keep the business operational on a day to day basis).

As you have a limited idea of what stock you need, the
purpose of stock is to allow for volatility and trust me,
this is the most unpredictable time of your product
launch. Sometimes your stock will have a shelf life and

you do not want to write off all that out-of-date stock
because you were unable to sell it.

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