Page 83 - Customers Final
P. 83

FROM IMAGINATION TO SUCCESSFUL PRODUCT LAUNCH

            TIP 7 CERTIFICATION

            A product  certificate will  tell your  customer  that  your
            product  meets  a  certain  industry-specific  standard  or
            benchmark. A certificate will tell you which recognized
            method was used to test your product and the testing
            company’s mark of approval will instantly inform your

            customer  that  the  tests  have  been  completed  by  a
            recognized method and independent testing company.
            This is very important for the customer to see that you
            have used an independent source to test and you have
            not just tested it yourself.

            Some  tests  are  required  by  law  to  be  conducted  and
            some are purely voluntary. It is all dependent on which
            industry and target market you are aiming for. The best

            place to start is to look at your competition and see what
            tests they have conducted and who they were tested by.
            You might even find a competitive advantage over your
            competition if your product can outperform in a certain
            test.

            In  order  to  certify  your  products,  it  is  important  to
            discuss your requirements with a testing company. They




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