Page 88 - Customers Final

DARRAN BERRY

the manufacturer sell directly to the customer and do
not employ any middleman to distribute your product.

Distributing through intermediaries such as
eCommerce, retail or retail partners, franchising,
wholesalers, agents or brokers.

Dual distribution is when a company uses a combined
method and uses marketing intermediaries as well as
selling directly to end-users.

Reverse channels are when a product that is or can be
recycled or reprocessed coming from the consumer to a

middle man to eventually produce another product. An
example of this would be recycling newspapers to make
paper again.

Of course, everything works around your budget.

The first decision to make is how you are going to
conduct your sales: by yourself or with a partner.

Decide if you are going to use either the direct selling
approach (selling direct to customers yourself) or
indirect sales (via a distributor, wholesaler, retailer,
online) or a hybrid model of direct and indirect selling.

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