Page 85 - Customers Final
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FROM IMAGINATION TO SUCCESSFUL PRODUCT LAUNCH
methods used to convert indications into customers or
how to finish the sale to a customer.
A distribution channel is a way of getting your promise
(product) delivered to your customer.
The confusion always arises because SOMETIMES
the same company can be both a sales channel
and a distribution channel.
Several sales channels are explained below. You can
decide to use them on their own or combine them for the
sale of your product.
Generally, when you are starting out your side hustle or
product launch you will use personal selling. You will be
one of the key resources as a selling channel.
Personal sales – using yourself or your own employed
team of salespeople to sell your product.
Outsourcing the sales – using a third party (not
controlled by you) sales company to sell your product
for you.
Automated retail/service kiosks – sales through
vending machines.
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