Page 76 - Customers Final
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DARRAN BERRY
secondary and third choice that can be used, maybe
even consider using a mixture of fonts.
Images - they say a picture can paint a thousand words.
Images help catch the client’s attention very quickly and
they will immediately form an opinion based on your
attention to detail and the consistency of the message
through any images they see.
Ensure that any images you use are firstly not copyright
protected, secondly are high resolution and thirdly high
quality. Make sure the visual style of the images is in line
with your style and your values. Images create
recognition of your brand and trust in the brand itself.
Here again, sites such as Fiverr can also provide you with
bespoke images for a small cost.
Icons - if you use icons make sure they are kept simple,
not too small, and most importantly that they can be
clearly identified from a size perspective on both mobile
and desktop platforms.
Remember to make use of your “Brand Rule Book" so
you have consistency across all your marketing
possibilities.
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