Page 71 - Customers Final

FROM IMAGINATION TO SUCCESSFUL PRODUCT LAUNCH

Think of your offer or message (brand identity) as being
inside a delivery vehicle (marketing communication
channel or media channel) driving to your customers.

Traditional media channels can include print, live
events, radio, television, billboards and telephone.

Digital marketing channels can include social media,
podcasts, websites, email and webinars.

For start-ups and small businesses, your choice of
marketing communication or media channel will all be
determined by your budget.

I found the most useful way to tackle the branding step

is to create a “Brand Rule Book”. This is a document
that helps maintain consistency in what your brand
looks, sounds and feels like. It makes sure that even
when someone else works with your brand, it feels and
looks the same. Inside this brand rule book is the
guidelines for your logo, the colours, fonts and images.

You can hire a graphic designer to work on all of the

above for you, but of course it comes at a price.
However, trust me, if you have the money, spend it on a
good graphic designer who can help you with all the

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