Page 68 - Customers Final

DARRAN BERRY

maximize your profits, long-term sustainability, scale to
sell?

All these are important for you to decide before your
launch.

How will you differentiate your prices?

This can be done by volume (the more they order the
bigger the discount). Another option is to differ your
prices by customer or their location and by the amount
of competition in their location. You can also alter your

prices according to the segment of business your
customer is in for example education, construction,
hospitality etc.

Each customer is unique and will have their own
sensitivity to your prices and that is why you have to
know your customer intimately.

TIP 5 BRANDING

There are a couple of points which need mentioning at
the beginning of this module.

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