Page 70 - Customers Final
P. 70
DARRAN BERRY
Who are your customers and where are they playing?
Money flows where the attention goes. What sector are
they in at the moment and where do you think they will
be playing in the future?
Most important at this stage is to be able to answer
Who you are and Why you are here with your brand.
And now for the How!
How can also be called “Brand Identity” and is all about
how or in what way people are going to identify your
product or service. One of the biggest misconceptions
about brand is that it is all about the logo. The logo is
only part of the brand identity.
It is crucial to ensure that the brand identity aligns itself
with the Who and Why as this is what will be used across
all the marketing communications channels.
What is a marketing communication channel? A
marketing communication channel is also known as a
media channel.
Marketing communication channels are divided into
Traditional and Digital Channels.
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