Page 66 - Customers Final
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DARRAN BERRY
competitive. However, sometimes the price leader in the
market might be using a plan to outprice you out of the
market by offering very very low prices to see how long
you last.
What is very important when setting prices is to always
know your own costs, the cost of everything that goes in
and the cost it takes to get it to the customers. Always
know as much as possible about your competition and
how they perform against your product or service and
the most important element of under-pricing is to know
what your minimum profit margin is.
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