Page 69 - Customers Final
P. 69
FROM IMAGINATION TO SUCCESSFUL PRODUCT LAUNCH
Branding is not just a logo.
A brand is who you are and what your product
represents.
Creating a brand
Let's go through some of the important factors. Don't
rush to tick all the boxes, as each one is important to
visualize, comment upon and action. By now you will
start to see some of the previous actions from previous
modules being repeated. However, as you start on other
components of your launch you will see that they all talk
to each other, building up into a successful launchpad
for the long-term success of your product.
Branding is not only Who, and Why but also How!
How is your product going to make the world a better or
easier place to live in?
What do you and your product or service stand for?
Think big first of all. Next, think smaller and more
concentrated. For example, what special market do you
want to communicate to specifically?
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