Page 97 - Customers Final

FROM IMAGINATION TO SUCCESSFUL PRODUCT LAUNCH

As we continuously build relationships with our
customers, we must remind ourselves that the target is
also about a repeat purchase and by building
relationships this will ensure we use the correct ethical
tactics to get the customer to buy again. The

communication tactics used in these two phases are:
o social media

o special offers to previous customers
o email
o newsletters
o surveys
o asking for their opinion.

TIP 10 ACTIVITIES TO SUPPORT THE LAUNCH

Let's split this into internal and external co-operation, as
the main target here is to promote and raise awareness
for and demonstrate confidence in your product.

Internal

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