Page 101 - Customers Final
P. 101
FROM IMAGINATION TO SUCCESSFUL PRODUCT LAUNCH
Make sure that they know the official product launch
date.
If you are using cross-promotional awareness - such as
your product being launched with or in combination
with another product or service – check that the other
party and their sales force are also fully aware of the
product and its unique selling points.
Here are some handy hints and checkpoints to make
sure that your activities will be ready to support your
launch.
Your Website
Make sure everything you communicate can be read via
mobile devices and the format suits both desktop and
mobile use.
o Make sure your website communicates the correct
message that reflects your brand. This includes
checking all the items detailed in Tip 3: branding,
colours, font, tone of the words used and logo.
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