Page 96 - Customers Final
P. 96
DARRAN BERRY
o email
o incentives to buy
o calls to action
o freebies
o search engine optimizing
o PPC Pay per click adverts
o people pitching the product like a salesman
The customer should then reach the Decision to buy
phase. Tactics that are used here are:
o PPC Pay per click
o email
o website incentives
o calls to action
o selling by telephone
o people pitching the product like a salesman
The proceeding two phases are persistently important
as these are the phases which ensure we make a
customer a raving fan rather than just a customer.
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