Page 95 - Customers Final
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FROM IMAGINATION TO SUCCESSFUL PRODUCT LAUNCH
different advantages such as speed, audience reach,
niche targeting and how it will control the message.
Product awareness – to get my potential
customer to become aware of my product
o Social media
o Paid display ads
o Banners
o Sponsoring local events
o Influencer marketing
o Podcasts
o Webinars
o Freebies
o Word of mouth (referrals)
o Guest blogging on other people's sites.
Once you have created awareness of your product then
a customer could move forward to the Deliberation or
Evaluation phase. This will include using tactics such as:
o social media
o search ads
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