Page 95 - Customers Final
P. 95

FROM IMAGINATION TO SUCCESSFUL PRODUCT LAUNCH

            different  advantages  such  as  speed,  audience  reach,
            niche targeting and how it will control the message.



            Product  awareness  –  to  get  my  potential
            customer to become aware of my product

               o  Social media
               o  Paid display ads
               o  Banners
               o  Sponsoring local events
               o  Influencer marketing
               o  Podcasts

               o  Webinars
               o  Freebies
               o  Word of mouth (referrals)
               o  Guest blogging on other people's sites.


            Once you have created awareness of your product then
            a customer could move forward to the Deliberation or

            Evaluation phase. This will include using tactics such as:

               o  social media
               o  search ads


                                                                 76
   90   91   92   93   94   95   96   97   98   99   100