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DARRAN BERRY
o There are many SEO tools available that will help
improve your content over time. I suggest trying
the easiest ones to understand first of all, such as
Google Analytics, so you can see how you are
performing against competitors, for example.
Social Media
o Make sure your branding is the same throughout
each of your social media platforms. Rember to
refer back to your Branding Rule book for the tone
of voice, colours, fonts etc.
o Depending on your type of product, who your
target market is and their demographics, focus all
your marketing efforts on one social media
platform until you get it right. From personal
experience, I find that when working Business to
Business (B2B), Linkedin is really popular and for
Business to Consumer (B2C) or small micro-
businesses, Facebook is an ideal starting point.
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