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and channels you are going to use to ensure your
audience sees it.
Sonic Boom
Ever overheard or read about a “Sonic Boom”?
Sometimes referred to as “sonic triggers” or “sonic
branding”, it is called a “boom” or a “trigger” because
they are spurs which direct us to perform a certain bodily
action or help us to remember a memory or an
emotional state.
Think of a notification sound from your mobile phone.
You know it is a message even when you cannot see the
screen. Think of the famous sonic triggers like the Nokia
brand noise, the McDonald’s jingle or the sound of your
computer or phone closing down. Those are all sonic
booms or triggers that you come to recognize which
evoke a certain action or memory.
I am sure you have responded to a sonic trigger in the
past few minutes.
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