Page 107 - Customers Final

FROM IMAGINATION TO SUCCESSFUL PRODUCT LAUNCH

o Social media is all about engaging with people and
having a conversation with an audience. Aim to
supply information that will assist people to take
them to a place or solve a problem. Volunteer to be
a guest on a podcast and be interviewed about a

topic or even your product launch.

o Just like your monthly content calendar, also
include the timing of when, what and how you are
going to post on social media.

o Using video on any social media to support your
launch and product is an absolute must in present
times, especially coupled with captions. People
like to read and see content on the move and do
not always have the opportunity to listen. So what

is or has been stopping you? Are you worried about
how you sound on video? Does your own voice
sound great inside your head but not the same
outside? Your voice will always sound different
inside your head because the lower pitched tones

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