Page 102 - Customers Final
P. 102
DARRAN BERRY
o First impressions count … the “About page” on
your website is very important as customers
always want to know more about the business and
the person behind it so they can relate to them or
strive towards being like them.
o Start blogging – write down your own opinions and
experiences in an article-like format on your
website. Make sure your social media
communication links back to the blog on your
website, encourage guests to leave comments on
your blog and also ask if you can be a guest blogger
on their website.
o Remember to pull and push your content and
reuse it in different ways. For example, when you
have created a certain amount of blog posts you
could turn it into a small book.
o Start to create a monthly calendar which plans
what content you are going to create (or have
already created) and what communication tactics
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