Page 114 - Customers Final

DARRAN BERRY

example, as soon as they are finished they immediately
want to show someone and tell them about it.

Also, remember that when people tell others about their
experience they will always exaggerate the story to
make it more interesting like the fisherman and the size
of the fish that got away. It makes the story more
interesting for people. This all stems from their

experience of touching and feeling the product. So make
sure you provide these experiences with a local
touchpoint.

One final general tip for Step 3 is to remember that when
creating a product launch marketing game plan, make
sure it also includes a separate digital product launch
marketing game plan. The overall product launch

marketing game plan must therefore include both an
offline and online plan.

For example, think about the social media
communication tools inside your digital marketing
game plans, such as Facebook or Linkedin. This game
plan has to include a social media planner with the

95