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s your organisation’s budget ready for   its own brand. Using new tools and
                                              the next disruption? Although some   approaches “will demand a
                                              sectors were particularly hard-hit by   transformation of the finance team’s
                                              the uncertainties of the past two   professionals from business analysts,
                                         Iyears, given the length and impact of   who focus on what has happened, to data
                                          the COVID-19 pandemic and the ongoing   analysts, who tell you what will happen”,
                                          effects of the war in Ukraine, there are   he said.
                                          very few industries that have come   While many organisations have
                                          through the past two years unscathed.   adapted traditional budgeting to the
                                             This has left organisations seeking   uncertainties of the past two years,
                                          new ways to be nimbler in their budgeting   Aubrey Joachim, FCMA, CGMA, a trainer
                                          and to enhance forecasting methods so   and coach who works with organisations
                                          they are prepared for whatever may come   throughout the world, advocated
                                          next. When CFOs and other finance   dropping current budgeting approaches
                                          leaders were asked what they will focus   entirely. “The traditional budget mindset
                                          on enhancing in 2022, the top choice   looks at organisational, financial, and
                                          (72%) was improving the flexibility of   strategic performance from a long lead
                                          budgeting and forecasting, according to a   time, set well before the actual numbers
                                          September 2021 Gartner survey. The same   come in,” he said. “We are in a 24/7 cycle,
                                          percentage of CFOs expected to have   so that is not suitable to a changing
                                          either significant involvement or full   environment.”
                                          ownership of initiatives to develop more   Joachim, who is a past president of
                                          agile budgeting and forecasting processes.   CIMA, recommended engaging in a
                                             “The disruptions of the past year did   change management process that can use
                                          create unpredictability in pulling the   many available tools in new ways. When
                                          budget together and make the budget a   he headed a finance team in a corporate
                                          very challenging yardstick for    environment, he told managers that
                                          performance evaluation,” said Jasper   instead of giving them budgets to meet,
                                          Chung, ACMA, CGMA, head of corporate   he would simply challenge them to do the
                                          development, Asia Pacific, for the New   best they could. “It encouraged them to
                                          York Times Co., based in Hong Kong.  use their own initiative and creativity,” he
                                             But flexible budgeting techniques   said. It also prevented them from trying to
                                          aren’t merely a response to the pandemic.   meet established goals despite an
                                          Even before COVID-19, flexible budgeting   unforeseen downturn or supply chain
                                          approaches enabled companies to react   problems, from spending their entire
                                          more quickly to risks and opportunities   budget on items they did not truly need,
                                          and to understand how to better use   or from slowing down efforts once initial
                                          available resources. Going forward,   budget numbers were reached.
                                          flexible budgeting techniques will   “Remember, too, that using
                                          continue to provide strategic advantages.   sophisticated tools does not have to mean
                                             This is a good time for finance teams to   added complexity,” Joachim said. “At the
                                          review their own yardsticks to determine   end of the day, data analytics is only a
                                          how new approaches can enable them to   platform for doing something that
                                          respond better to an unpredictable   finance would otherwise do as a basic
                                          environment. Whether it’s a matter of   foundation,” he said. It is a way to gather
                                          shifting priorities or changing the entire   and manipulate existing business
                                          budgeting and forecasting mindset, there   knowledge for decision-making that can
                                          are a number of steps organisations can   be performed on a basic spreadsheet.
                                          take to add flexibility to the process.  When he worked in industry, Joachim
                                                                            employed data analysis long before
                                          Change the mindset                current data analytics tools were
                                          To drive flexibility within the   available, using business knowledge as
                                          organisation, finance team members   well as regression analysis, decision trees,
                                          must be ready to reconsider their own   and activity-based costing, among other
                                          role, said Chathuranga Abeysinghe,   tools.
                                          ACMA, CGMA, lead data evangelist at MAS
                                          Holdings in Colombo, Sri Lanka, an   Shorten the budgeting cycle
                                          apparel manufacturer for international   The significant and wide-ranging
                                          brands that also designs and distributes   disruptions of the pandemic have

        FM-MAGAZINE.COM                                                           June 2022  I  FM MAGAZINE  I  17
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