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What’s Your Approach to Marketing?
How Do You Plan on Growing Your Business?
Generally, we use online platforms such as social
media – Twitter, Facebook, and LinkedIn; as well as I plan to inter alia use our solution differentiation strategy by providing seamless services
the Google my business landing page. to provide convenience to our clients. Thus, helping our clients to reduce the costs of doing
Another approach that is becoming useful to us is business and achieve cost-effectiveness.
media interviews including radio and features on Furthermore, in line with one of our objectives to expand our research and development capability;
newsletters, conferences etc; where we provide we plan to establish partnerships with reputable research firms and strategic alliances to achieve
expert advice on cyberlaw and cybersecurity related business growth.
issues to the community and other professionals.
In response to covid-19, we have recently adopted
the cold calling approach; where we follow the
news of what’s happening in the cyber space of our What would you advice someone that wants to start their own business?
target market and make solution-based proposals
in response to the challenges they are facing. I must It is important to know the WHY you are starting the business, because that reason will keep you
say that it is a costly exercise; but well rewarding afloat during turbulent times lime covid-19. Thus, the WHY must be bigger than yourself. If the
when the client signs up. purpose is just to put food on the table, maybe getting an employment would be a good option,
because entrepreneurship is taxing journey.

How Can I Be A Good Leader?

One of our business model features is customer satisfaction. Word of mouth has also contributed to our In addition to the Bible, I have studied and learned
brand recognition. Our clients will voluntarily refer others to us after we have served them. In addition, word from John Maxwell books how to be a good leader.
of mouth from my mentor, and business associates has contributed a great deal to our brand visibility and John Maxwell “Developing the Leader Within You” I
recognition. learned that effective leadership starts with me. In
Winning the Top 50 Women in Cybersecurity, Africa 2020 Peer Accolade has also enhanced our brand his “21 Irrefutable Laws of Leadership” I learned that
recognition. A serious career booster for our Consultancy during this trying times. leadership is influence, not the position one holds.
In his “360 Degree Leader” I learned to lead and be
influential from any position I find myself in.
Therefore, to be a good leader, one must have a role
model(s) and be willing to invest resources into
learning from some of the best leaders around the world
What are three things you wished someone had told you about being an through mentorship and coaching, studying leadership
entrepreneur?
books, belonging to transformational networks and
community of practice. More importantly, one must be
1. to beware of con artists that lurks in boardrooms.
2. having a registration certificate and being an expert in your area of work is not equated to running a suc- able to self-lead before attempting to lead other.
cessful business. In one of his videos “changing yourself is a great pursuit” one of the things Tata Madiba said was
3. support from those you know in the marketplace is not automatic. that “to have an impact on society change starts with self.”

All these shapes one to become a good leader. Important to note is that becoming
a good leader is a process, not an event. It is, therefore, a requirement to commit
to a lifelong learning.

Adv. Lufuno T Khorommbi © 2020 4

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