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What’s Your Approach to Marketing?
Generally, we use online platforms such as social
media – Twitter, Facebook, and LinkedIn; as well as
the Google my business landing page.
Another approach that is becoming useful to us is
media interviews including radio and features on
newsletters, conferences etc; where we provide
expert advice on cyberlaw and cybersecurity related
issues to the community and other professionals.
In response to covid-19, we have recently adopted
the cold calling approach; where we follow the
news of what’s happening in the cyber space of our
target market and make solution-based proposals
in response to the challenges they are facing. I must
say that it is a costly exercise; but well rewarding
when the client signs up.
One of our business model features is customer satisfaction. Word of mouth has also contributed to our
brand recognition. Our clients will voluntarily refer others to us after we have served them. In addition, word
of mouth from my mentor, and business associates has contributed a great deal to our brand visibility and
recognition.
Winning the Top 50 Women in Cybersecurity, Africa 2020 Peer Accolade has also enhanced our brand
recognition. A serious career booster for our Consultancy during this trying times.
What are three things you wished someone had told you about being an
entrepreneur?
1. to beware of con artists that lurks in boardrooms.
2. having a registration certificate and being an expert in your area of work is not equated to running a suc-
cessful business.
3. support from those you know in the marketplace is not automatic.
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How Do You Plan on Growing Your Business?
I plan to inter alia use our solution differentiation strategy by providing seamless services
to provide convenience to our clients. Thus, helping our clients to reduce the costs of doing
business and achieve cost-effectiveness.
Furthermore, in line with one of our objectives to expand our research and development capability;
we plan to establish partnerships with reputable research firms and strategic alliances to achieve
business growth.
What would you advice someone that wants to start their own business?
It is important to know the WHY you are starting the business, because that reason will keep you
afloat during turbulent times lime covid-19. Thus, the WHY must be bigger than yourself. If the
purpose is just to put food on the table, maybe getting an employment would be a good option,
because entrepreneurship is taxing journey.
How Can I Be A Good Leader?
In addition to the Bible, I have studied and learned
from John Maxwell books how to be a good leader.
John Maxwell “Developing the Leader Within You” I
learned that effective leadership starts with me. In
his “21 Irrefutable Laws of Leadership” I learned that
leadership is influence, not the position one holds.
In his “360 Degree Leader” I learned to lead and be
influential from any position I find myself in.
Therefore, to be a good leader, one must have a role
model(s) and be willing to invest resources into
learning from some of the best leaders around the world
through mentorship and coaching, studying leadership
books, belonging to transformational networks and
community of practice. More importantly, one must be
able to self-lead before attempting to lead other.
In one of his videos “changing yourself is a great pursuit” one of the things Tata Madiba said was
that “to have an impact on society change starts with self.”
All these shapes one to become a good leader. Important to note is that becoming
a good leader is a process, not an event. It is, therefore, a requirement to commit
to a lifelong learning.
Adv. Lufuno T Khorommbi © 2020 4
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