Page 13 - Mbichi Logo and Brand Identity Guidelines
P. 13

Logo & Brand Identity Guidelines      Logo & Brand Identity Guidelines










    Primary Full Tone Colour                                                MBICHI

        This is the primary logo to   MBICHI
       use. This is your main go-to
       version of the logo, except
           for limited exceptions
                        below.
                                                                           ‡             ˆ‰     ˆ    ˆ      ˆŠ
                                  ‡             ˆ‰     ˆ    ˆ      ˆŠ

 ABCDEFGHIJKLM…



 abcdefghijklm…


         Full Tone Greyscale
 1234567890…  The greyscale version can   MBICHI                             MBICHI


       be used for higher quality,
              but still B/W print
      reproduction, where a finer
 0.4  Logo Styles  halftone screen is used.  ‡             ˆ‰     ˆ    ˆ      ˆŠ        ‡             ˆ‰     ˆ    ˆ      ˆŠ










                  Solid Black


         The solid black version is   MBICHI                                MBICHI
         only to be used for some
            forms of black/white         African @                               African @
             commercial printing
        applications, such as local
          newspapers etc, where                                            ‡             ˆ‰     ˆ    ˆ      ˆŠ
      course halftones screens are   ‡             ˆ‰     ˆ    ˆ      ˆŠ
                         used.








                                    MBICHI
                 Social Media







                                  The 1st one can be used for all round    The 2nd one is for circular profile
                                  & square cornered profile                destinations, such as: Google+,
                                  destinations, such as: Twitter,          Instagram etc and as such does not
                                  Facebook etc,                            come inside a container.
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