Page 12 - Mbichi Logo and Brand Identity Guidelines
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Logo & Brand Identity Guidelines                                                        Logo & Brand Identity Guidelines










                                                                                                                           Primary Full Tone Colour                                                MBICHI

                                                                                                                               This is the primary logo to   MBICHI
                                                                                                                              use. This is your main go-to
                                                                                                                               version of the logo, except
                                                                                                                                  for limited exceptions
                                                                                                                                               below.
                                                                                                                                                                                                  ‡             ˆ‰     ˆ    ˆ      ˆŠ
                                                                                                                                                         ‡             ˆ‰     ˆ    ˆ      ˆŠ

                            ABCDEFGHIJKLM…



                            abcdefghijklm…


                                                                                                                                Full Tone Greyscale
                            1234567890…                                                                                        The greyscale version can   MBICHI                                   MBICHI


                                                                                                                              be used for higher quality,
                                                                                                                                     but still B/W print
                                                                                                                             reproduction, where a finer
                                             0.4          Logo Styles                                                            halftone screen is used.  ‡             ˆ‰     ˆ    ˆ      ˆŠ        ‡             ˆ‰     ˆ    ˆ      ˆŠ










                                                                                                                                         Solid Black


                                                                                                                                The solid black version is   MBICHI                                MBICHI
                                                                                                                                only to be used for some
                                                                                                                                   forms of black/white         African @                               African @
                                                                                                                                    commercial printing
                                                                                                                               applications, such as local
                                                                                                                                 newspapers etc, where                                            ‡             ˆ‰     ˆ    ˆ      ˆŠ
                                                                                                                             course halftones screens are   ‡             ˆ‰     ˆ    ˆ      ˆŠ
                                                                                                                                                used.








                                                                                                                                                           MBICHI
                                                                                                                                        Social Media







                                                                                                                                                         The 1st one can be used for all round     The 2nd one is for circular profile
                                                                                                                                                         & square cornered profile                 destinations, such as: Google+,
                                                                                                                                                         destinations, such as: Twitter,           Instagram etc and as such does not
                                                                                                                                                         Facebook etc,                             come inside a container.
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