Page 7 - Mbichi Logo and Brand Identity Guidelines
P. 7

Logo & Brand Identity Guidelines      Logo & Brand Identity Guidelines






         The Typeface Family
                                   Only one font styles isused                     The huge variety of font
                                   for the logo, Myriad pro                        weights and widths will
                                   bold. The name african in                       ensure immense flexibility,
                                   not in Caps. The name                           and consistency for the
                                   Mbichi is in caps.                              future growth of the
                                                                                   MBICHI African



                                                                       Myriad pro



                                             ABCDEF








             Myriad pro bold is the  abcd1234


                When to Use:


 0.2  Typeface Details  primary font used for the   ABCDEFGHIJKLMNOPQRSTUVWXYZ


         logotype/logo wording. It
              is also used to draw                       abcdefghijklmnopqrstuvwxyz
         attention to the 2nd line -
                                                                   1234567890!@#$%^&*()
                        African.
         It can also be used as the
          standard when stronger
         emphasis is needed, such                              Montserrat
          as in: stationery, website
         design, brochures and all
                forms of general
         correspondance. It can be
                  used together
        withMontserrat family as a   ABCDEF
                      substitute

                                     abcd1234










                                    ABCDEFGHIJKLMNOPQRSTUVWXYZ
                                                  abcdefghijklmnopqrstuvwxyz

                                                                 1234567890!@#$%^&*()
   2   3   4   5   6   7   8   9   10   11   12