Page 8 - Mbichi Logo and Brand Identity Guidelines
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Logo & Brand Identity Guidelines                                                        Logo & Brand Identity Guidelines



                                                                                                                                                                     MBICHI




















                                                                                                                                       When to Use:

                                                                                                                                     In abscence of the                                                                     
                                                                                                                                 logomark, the logotype
                                                                                                                               should follow the example
                                                                                                                              on the left. MBICHI in caps                                ‡             ˆ‰     ˆ    ˆ      ˆŠ
                                                                                                                                 and African in title case
                                                                                                                                and with the same width
                                                                                                                                      as the logo mark.
                                                                                                                              A slogan Can be inserted in
                                                                                                                              the artwork. It should be in
                                                                                                                                     myriad and can be
                                                                                                                                   italicised and bold to                                              ­ € ‚ ^ƒ „…†
             0.2.1                     Typography in Use                                                                               create emphasis




















                                                                                                                                       When to Use:
                                                                                                                                                                                                    MBICHI African

                                                                                                                               The lgotype in montserrat
                                                                                                                                      family font is also
                                                                                                                                    accepted. The slogn                                  ‡             ˆ‰     ˆ    ˆ      ˆ
                                                                                                                              though will have to remain
                                                                                                                                   in Myriad at all times.
                                                                                                                                 under no circumstance      ABCDEFGHIJKLMNOPQRSTUVWXYZ
                                                                                                                                 should the mont serrat
                                                                                                                                  font will be used with                abcdefghijklmnopqrstuvwxyz
                                                                                                                              italics. It can be used in the
                                                                                                                                            regular in                               1234567890!@#$%^&*()
                                                                                                                               correspondencies such as
                                                                                                                                      emails and letters
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