Page 10 - Palms-Australia-Annual-Report-2019
P. 10

|  Annual Report 18/19








                     COMMUNITY                                                                                                             In 2018/19, the community engagement team





                                                                                                                                           delivered several initiatives to strengthen
                     ENGAGEMENT                                                                                                            engagement with existing supporters and



                                                                                                                                           grow awareness of Palms Australia in key

                     REPORT                                                                                                                event, ‘Meet and Greets’, that has enabled the
                                                                                                                                           markets. We launched a new recruitment



                                                                                                                                           organisation to reach regional communities.




                                                                                                                                           We have conducted a nation-wide

                                                                                                                                           recruitment and awareness campaign in

                                                                                                                                           Catholic schools. This campaign included a

                                                                                                                                           promotional mail-out and a market research

                     Rachel Donovan                                                                                                        survey which helps us better understand


                                                                                                                                           those working in our most requested
                     Cassandra Falson                                                                                                      profession.



                     Kevin Wilson                                                                                                          Online application forms offer enquirers


                                                                                                                                           easier ways to further their applications and
                     Robert Reynolds                                                                                                       Google Analytics tools help us track online




                                                                                                                                           experiences. We are excited for our next suite

                                                                                                                                           of public events taking place in the coming

                                                                                                                                           year.



                        WHERE NEW PROGRAM PARTICIPANTS                                                                                      WHERE ENQUIRERS HEARD ABOUT PALMS
                                         HEARD ABOUT PALMS*




                                                                                                                                                                 Former
                                                                                                                                                                                    Other
                      Family, Friend                                                                                                                             Volunteer
                      or Colleague
                                                                                                                                            Family, Friend

                                                                                            Internet                                        or Colleague                                                          Internet /

                                                                                                                                                                                                                  Websearch

                                                                                                                                           University



                                                                                                                                               School



                               Catholic
                                                                                                                                                 Catholic
                               Network
                                                                                Parish                                                           Network                                                          Online Job

                                                                                                                                                                                                                  Board


                                                                                                                                                                                                       Social Media
                        * Par ti ci pants       of    Jul y    201 8    and    Januar y     201 9    cour ses
                                                                                                                                                                       Parish
                               who      commenced              an    assi gnment          i n   FY1 8  / 1 9




















                     EVENTS



                                                                                                                                 55%                         their placement in FY18/19


                     In 2018/19 Palms Australia presented 18                                                                                                 of those who commenced

                     events across 12 cities nationwide. The

                     community engagement team has built                                                                                                     had attended a Palms
                                                                                                                                                             event prior to applying.
                     on the strengths of our returned


                     volunteer network to extend the reach of

                     our events to regional communities and

                     to utilise the value of word-of-mouth in
                                                                                                                                                                    1
                     promoting volunteer opportunities.


                                                                                                                                                                    2


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