Page 110 - KZN Top Busines Portfolio 2020/21

STANDARD BANK

Imraan Noorbhai
www.standardbank.co.za

WE ARE IN THE BUSINESS OF INSPIRING service that is affordable, convenient and consistent
and which can be accessed from anywhere, at any
HOPE AND ENABLING DREAMS time, via their preferred digital touchpoints.
The world of banking is evolving at an ever-increasing Standard Bank continues to evolve and transform –
pace.. In the span of a few short years, and over coinciding with our ongoing digital journey– to cater
recent months especially, advances in technology for an omni-channel approach. This means engaging
have accelerated beyond what anyone could have with our customers and capturing insights on a
ever imagined. This and other factors have changed much wider scale. As further digital structures are
our clients’ instincts and behaviour fundamentally. implemented to support our teams with capturing and
analysing data, so we obtain a better understanding
Technology too continues to evolve at an
extraordinary rate. The emergence of disruptive of what our customers are looking for in their lives.
technologies like Artificial Intelligence have impacted This gives us the ability to match their desires more
proactively, by developing solutions tailored to those
us as Standard Bank Group and our customers, specific needs.
who can now research and transact using a variety
of different channels; phone, mobile, online, social Our customers have dreams and aspirations, and
media, live chat and in-store. Clients’ expectations we are the enabler that helps to make their dreams
are incredibly high; they demand a more personalised come true. Can it be that I will one day own my dream
home? Can it be that I will be able to build enough
wealth to take care of my children? Can it be that i can
turn my local business into a global player?
As our clients’ financial partner, it is our responsibility
and privilege to answer these questions. And we do
that proudly in a resounding message which says
that with our help and support, ‘It Can Be’ – our new
tagline that epitomises where we see our role in
Africa today.
Africa is a continent of dreamers and doers – home
to people wanting to connect to brands that can help
them realise their goals and ambitions. put them at
the forefront of the discussion.
While we have changed our positioning, our purpose
remains the same. Africa is our home. We drive her
growth. ‘It Can Be’ speaks to the ethos of who we
are and where we are going. It speaks to how we
are placing the dreams and aspirations of our clients
at the forefront, providing the experiences and
innovation required to unlock great possibilities for
the continent. We know that our clients require more
than just money to make their dreams come true,
and we aim to provide much more than traditional
banking services.
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