Page 113 - KZN Top Busines Portfolio 2020/21

is Shabir Tayob, the Chairman, who stepped into the of the vehicle, through to the aftersales service,
BMW scene in 2007. the customer is kept informed of all processes
and options available. This ensures that all our
Shabir, who has always been passionate about BMW
said that he got into the business of BMW due to an customers’ needs are known, and all requirements
are met, as well as it ensures that any challenges
opportunity that was presented to him. At the outset may be handled timeously.
there was strong vision of growth as he opened
a new state-of-the-art, world-class dealership in Our Success
Edwin Swales, regarded as a benchmark for BMW The Supertech Group, once again has excelled as a
dealerships in the country. In 2015, Supertech leading BMW Group nationally, taking a total of seven
purchased the BMW dealership in Newcastle, making first place awards at the BMW SA national Dealer
it a group. Three years later, the Group had acquired of the Year Awards, held virtually this year due to
six vehicle dealerships, as well as a bike dealership. the national lockdown period. Supertech Group
The Group opened the doors of its brand-new BMW Managing Director Ubaid Tayob said the results were
Pinetown dealership in December 2018. The new outstanding showing that the Supertech Group, with
dealership is situated off the M13, between Pinetown six dealerships across the country, was a leading
and Kloof, bringing about the latest in technology, BMW brand on a national level.
innovation and design. Supertech has excelled year on year, taking multiple
Every dealership has various departments, catering awards in various categories, but for the brand,
to customer needs. These include new and approved taking a national award is just as rewarding as seeing
used vehicle sales, finance and insurance, service, a customer enjoy every element of their experience
parts and accessories, an approved panel shop at the dealership before driving out in his Supertech
(in Durban, Pietermaritzburg and Newcastle) inspired BMW.
and administration. The state-of-the-art service The Future Plans
departments at all dealerships will provide a service
booking within 48 hours and provides a 24-hour tow- The future is challenging, yet undeniably exciting, and
in service for breakdowns. we believe that there is no end to researching ways
to provide superior quality service and customer
Our Employees experience.
The Group now has a staff complement of over 300 The Supertech Group invites you to come and
people. The employees are considered the Supertech experience sheer joy at any of our six world-class
Group’s greatest assets in the ongoing commitment dealerships.
to world-class customer service. Management firmly
believes that the staff must be happy in order to make
the customers happy.
Trained by leaders in the hospitality industry, as
well as the motor industry, every staff that interacts
with a customer is able to give the best service
and experience.
Our Customers
The customer journey in every Supertech dealership
is that of excellence, luxury, innovation and
profession-alism. The difference between other
dealerships and us, is that we have a fully-fledged
concierge programme. Effective communication is
a key feature of customer relationship management
and customer satisfaction. From the moment a
customer contacts the dealership, to the delivery

KEY PERSONNEL Postal Address: P.O. Box 41033, Rossburgh ,4072
Chairman: Shabir A Tayob Tel: +27 (0)31 465 1981 or
Managing Director: M. Ubaid Tayob +27 (0)31 001 1220
Group Financial Director: Mahomed Sader Fax: +27 (0)86 776 3584
Email: preona.naidoo@supertechgroup.co.za
CONTACT DETAILS Website: www.supertechgroup.co.za
Head Office (BMW Durban South)
Physical Address: 8 Cliff Crescent, Bellair, Durban, 4094
111