Page 25 - KZN Top Busines Portfolio 2020/21

We have made it our status quo to employ young, The next largest contributor was our takeaway forks.
usually unskilled, staff for our shops. We endeavour We replaced these in 2018 with a more environmentally
to provide meaningful employment for them and friendly corn-starch derivative that allows the forks to
pay a fixed monthly salary that is not based on hours degrade naturally. The most recent step in our journey
or shifts worked. We try hard to promote motivated has been to replace fruit juices bottled in plastic to a
individuals from within, and train accordingly to juice bottled in tins. Our takeaway boxes and packets
support this goal. are 100% recyclable and we provide bins to make it
easy for our customers to help us recycle. Finally, we
More often than not, our supply chain is made up also make use of digital vouchers in order to prevent
of local KZN businesses as opposed to national needless printing waste.
established corporates. We have used the same
local baker for almost the entirety of Afro’s life. Our Communities
local fresh produce supplier obtains almost all his The most important part of being local is support at a
produce at the Durban market – we deal with some community level. This is where we focus our attention
fluctuation in quality and price because we believe and we try to do as much as we can.
it is vital that the food we consume is produced To this end we have been or are involved in community
where we live to protect our environment. Our key projects which focus on the less fortunate. As part
packaging is produced in KZN, not abroad.
of our community journey we are in the process of
Our coffee beans are roasted not only within KZN, creating the Aweh Foundation, through which we will
but within one of our shops! We are proud to be run all our community projects.
partnered with the one-lady team taking the coffee
roasting business by storm in KZN.
Outside of the supply chain, we also enjoy collabor-
ations with other KZN institutions, brands and
people. Amanda Laird Cherry, a local clothing
designer, collaborated with us on a limited run of
t-shirts inspired by Afro’s iconography. We have
a strong relationship with local Durban music -
through support of great new artist Holly Rey; and
our close relationship with Durban Youth Radio.
Environment
Sustainable environmental practices are a key
Afro’s value and we see it as a journey. We won’t be
able to fix all the problems immediately, but we can
take steps every day to reduce our impact on the
environment. As a brand, we were among the first
to take a decision to remove plastic straws entirely
from our shops. Our next major step in the journey
was to remove still and sparkling water packaged
in plastic and replace it with a product packaged
in glass.

Full Name of Company: Afro’s Braai’d Chicken PTY Ltd, Financial Manager: Leonard Ramsewak
trading as Afro’s Chicken Shop Human Resources: Leonard Ramsewak
Nature of Business: Trade Head of Operations: Scott Meston
Services / Products: Fast food/Quick Service Head of Marketing/Sales: Duvene Gravett
Head of Finance/Administration: Lloyd Harris
Restaurant offering primarily chicken meals
Date Established: March 2013 CONTACT DETAILS
Physical Address: Shop 2, 39 Churchill Road, Stamford
Customer Base: General public Hill, Durban, 4001
Bankers Standard Bank Postal Address: P.O. Box 37725, Overport, 4067
Tel: +27 (0)31 007 0427
KEY PERSONNEL E-mail info@afroschicken.co.za
CEO: Michael Harris Website: www.afroschicken.co.za
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