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B-ACTIVE SPORTS MARKETING
Damian Bradley
www.bactive.com
DYNAMIC, CONSTANT CHANGE AND a wide range of sporting codes, where they manage
sponsorship contracts and logistics for specific areas
RAPID GROWTH of the events. These include:
“Winning isn’t everything, but wanting to win is” - Ironman 70.3
Vince Lombardi 94.7 Cycle Challenge
Cape Town Cycle Tour
B-Active Sports is the name behind many popular 5fm Energade Tri-Series
sporting events across South Africa and this sports East Coast Radio/Discovery Big Walk
management company is a formidable player in the Amashova Cycle Race
sports industry in South Africa. Comrades Marathon
From relatively modest beginnings, the company Spar Ladies Race
has grown dramatically. Founded in 2004 by Damian Professional Approach
Bradley, the first B-Active Sports event was the 2005
Belgotex Cycle Race in Pietermaritzburg. The sporting events market is dynamic and constant
change and rapid growth offers great opportunities.
B-Active Sports now owns and manages several But it also demands ongoing innovation and product
national public sporting events, including the Ultra Tri redesign to stay ahead. B-Active believes their success
Series, the Freedom Race, Pondo Pedal & Pondo Run is based on the right mix of tradition and new ideas.
Stage Race, the Tinman Series and the Quest South
Africa Series. B-Active works with major corporate As Damian Bradley points out, “Because our work is
sponsors and local municipal departments to stage fused with our passion, we can’t help but really enjoy
these events. what we do. This passion for our industry shows in
our attention to detail in planning for each and every
The company has been actively involved in almost event. Being an athlete, I know what competitors
every major public sporting event in South Africa, look for in an event and what they need pre, during
with an enviable list of premier sporting events across and post events. This insight assists us with our event
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