Page 29 - KZN Top Busines Portfolio 2020/21
P. 29
planning and decisions, to give our competitors what
they need and when they need it.”
For B-Active Sport, a professional approach to sports
management is essential to their success. This drives
all facets of the business, from delivering seamless,
well-managed events, to valuable brand exposure for
sponsors, and even legal compliance, as all sporting
events must comply with the new Sports Safety Act.
The development of new events and growth of
existing events are key objectives for the business,
and demand effective marketing. Growth, however,
adds complexity, and first rate logistical planning and
execution are therefore essential to the company’s
success. Participant experience is critical to the
sustainability of each event – and the growth of
B-Active Sports – so a well-run event is not negotiable. Quest Series
This a core competence for B-Active Sports, with
significant experience across various sporting codes. eCommerce during lockdown which is an extension of
its passion for events and adds another dimension to
Delivering Branding Opportunities the business.
B-Active Sports also supports clients with strategic www.iamactive.co.za
planning for branding opportunities and promotional
requirements. The company has grown to including Part of the Community
event branding teams and supplying and managing B-Active Sports has a strong community spirit and
corporate branding materials on behalf of their clients. aligns with local charities and schools for their events,
Services include: usually looking to support local school trusts and
Rotary charities, but the company has a particular
Event concept and origination loyalty to CHOC, the Childhood Cancer Foundation,
Event management and have supported them frequently over the years.
Event logistics
Branding management We look forward to bringing your brand to life or giving
Sponsorship activation you an outstanding experience at one of our events.
Brand activations
Online entry systems
Registration solutions
Design and supply of branded collateral
Storage and return of branded items
Stand design and supply
Expo activations
Personalised race support crew
Shop
B-Active recently launched the brand I AM ACTIVE
Full Name of Company: B-Active Sports Marketing of South Africa.
Nature of Business: Sports Marketing
Services/Products: Event & Sponsorship Management KEY PERSONNEL
Date Established: 1/11/2004 CEO: Damian Bradley
Customer Base: General public CONTACT DETAILS
Bankers: FNB Head Office
VISION Physical Address: 8 Sandy Lane, Everton, Kloof, 3640
To build interesting and beneficial sporting events Tel: +27 (0)64 535 3878
around South Africa for the general public to Fax: +27 (0)86 512 2182
participate in. E-mail: info@bactive.com
MISSION Website: www.bactive.com
To create unique and quality events for the public Branches: Durban
27
