Page 67 - KZN Top Business Portfolio-eBook 2022

Icebolethu Group is also guided by five values others. With the inclusion of a Catering, Courtesy Car,
namely providing an efficient and effective service Inkomo, and Tombstone plan that serve as additional
without compromising industry standards, acting top-ups, families are guaranteed peace of mind during
with honesty and integrity, providing a zero-defect their time of bereavement.
service, creating a safe, healthy, and stimulating Icebolethu Foundation was established in 2015 after
environment for employees and providing effective the need to reinvest in the communities that the
social corporate investments that will benefit the company serves was identified by its management. The
greater society.
Foundation is now providing aid to communities within
Teamwork is the most essential part of any KwaZulu-Natal and Gauteng with the aim of uplifting,
profession which is why all Icebolethu staff members empowering and facilitating change by developing
are trained to become part of the team, bringing sustainable solutions for the youth and the elderly.
their skills, experience, and expertise, thus ensuring As a black economic empowerment organisation
that their input in the workplace benefits the entire driven by African values, the group celebrates our
organisation. country’s diversity and cultural wisdom. The key
focus of the Foundation includes education, orphans,
Icebolethu Group has a staff complement of over
1 700 employees, with the majority of employees and vulnerable children and supporting sustainable
from destitute communities in which Icebolethu living for the elderly. These projects include a home
building initiative, where much-needed dignified and
branches are located. As the company expands,
the number of employees will continue to increase, fully furnished homes for families in need are built
making Icebolethu Group a key employer within throughout KwaZulu-Natal, GogoFi and the recently
the province. introduced Computer Centres which are located in
rural areas to close the information gap.
Funeral planning requires many resources and
manpower which is why certain tasks and equipment The Foundation has a few agricultural projects to aid
are outsourced from smaller companies within poverty-stricken communities through donations of
water tanks, seedlings, and gardens where Icebolethu
townships and rural areas to grow the businesses of
other black people. purchases land for farmers to commercialise their crops
in different regions of KwaZulu-Natal. The principal
Regarded as a lifestyle brand, Icebolethu Group project within the Foundation is the Rhoda Girls, which
provides services, solutions, and benefits that their is a programme very close to the heart of Nomfundo
clients enjoy for a full life cycle; while alive, at passing, Mcoyi who wanted to give young ladies from
and after life. For the past 13 years, Icebolethu Group disadvantaged backgrounds a better opportunity to
has strived to be of quality service to their clients and break the cycle of poverty. The programme comprises
has continuously reviewed their products and services fifty young ladies between the ages of 13 – 21 whom
to suit client needs. Icebolethu clients also get to enjoy Icebolethu grooms over five years. This is done through
customised benefits such as trauma counselling, free workshops, camps, and mentorship programmes. The
legal advice worth R5000,00, a free will and ambulance ladies are also assisted financially with school and
response and hospital bills up to R10 000,00 amongst tertiary fees, transport, and school stationery.

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