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UNLEASHING THE POWER OF MARKETING

THROUGH STORYTELLING

n today’s fast-paced world, all industries. One of the key
consumers are bombarded advantages of Kenako Marketing
Iwith a constant stream is that it allows businesses to
of marketing messages from differentiate themselves from their
businesses vying for their competitors. By creating a unique
attention. As a result, traditional story that resonates with their
marketing strategies are becoming target audience, businesses can
less effective in capturing the capture their attention and build a
attention of the target audience. loyal following.
Kenako Marketing is all about Undoubtedly Kenako Marketing
using the power of storytelling to is becoming a force to be reckoned
create an emotional connection with in the marketing industry.
between the brand and the Their ability to adapt to new
consumer. By telling a story that challenges, creative approach,
resonates with the audience, and exceptional service is earning
businesses can build brand loyalty, Amidst the COVID-19 events management. According events that are professional, them a formidable reputation
increase engagement, and drive pandemic, Kenako Marketing to the agency’s founder and CEO, timely, and budget-friendly. with large corporates around
sales. It’s an approach that is demonstrated its resilience Nkosenhle Hlophe, video is South Africa. With a team of
particularly effective in today’s by pivoting and successfully crucial for brand awareness and Kenako Marketing’s dynamic experienced professionals and a
digital age, where consumers are implementing innovative and encourages organic entry into the team consists of a diverse blend track record of success, Kenako
looking for more meaningful strategic solutions such as live sales funnel. of creatives, each bringing their Marketing is ready to take your
interactions with brands. streaming services. This move Marketing is an investment unique expertise to the table. brand to the next level. Don’t miss
out on the opportunity to work
The company has evolved opened new marketing avenues that generates returns, our From brand strategists and with them. Visit their website
marketers to production gurus,
from its origins as a multimedia for other businesses and elevated agency’s marketing campaigns account executives, PR, events, and today to learn more about their
company focused solely on audio- the brand visibility of some of aim to create attention-grabbing communications specialists, they services and how they can help
visual services to a full-fledged their biggest clients. In 2021, messages that connect your brand boast a diverse range of skill sets. your brand achieve its goals. 
marketing agency with a portfolio Kenako Marketing’s internal with potential clients through Their collective knowledge and
of well-established clients such communication and video vibrant content placed on the experience are backed by previous T: +27 81 313 8551
as CSIR, Defy, Engen, Durban production services made a right platforms at the right time. work with corporate, government, E: info@kenakosa.co.za
Chamber of Commerce and significant contribution to their In addition, event marketing can and non-profit organizations, W: www.kenakosa.co.za
Industry, Icebolethu Group and international client, Yara, resulting increase brand exposure and draw enabling them to provide a wide
Pikitup. With a team of creatives in the latter winning a prestigious attention to a company through range of services to their clients.
from diverse backgrounds, the international award. hosting events such as gala
agency has been disrupting the Kenako Marketing services dinners, conferences, exhibitions, The agency offers brands a
marketing, PR, and content video are three-pronged, and brands and corporate breakfasts. Kenako powerful innovative approach
production industry since its are assisted through marketing Marketing’s team of creatives to marketing that is changing
establishment in 2010. & PR, video production and conceptualise, plan, and execute the game for businesses across

CREATE CONTENT THAT DRIVES TRAFFIC ACROSS

YOUR DIGITAL PLATFORMS

When you create content that’s here be able to demonstrate the your audience. So, unsurprisingly audience to then share their views
targeted at the right people and process of how to resolve your quality images tend to get shared through comments.
solves their problems, they’re audience’s problem. more often than standard text.
more likely to take notice. And if Creating content that drives
they find your content valuable, 2. Opinion Posts & Content Videos are just as tempting. traffic to your digital platforms
they’re more likely to share it Social media allows people to Why? Videos keep audiences can feel like launching a whole
with their networks, further express their views and opinions, engaged while requiring them to startup. The biggest challenge for
extending your reach. Being so why not share yours? Although do just about nothing. They have business owners is knowing where
to start, or even which strategies
the ability to convey a message
consistent with quality content coming up with ideas can be in a memorable way. You can or tactics will make the biggest
may take time to get right; always intimidating, this kind of content share existing videos of products, impact. But the easiest way is to
keep in mind that what works has the ability to stir up emotions behinds the scenes clips, video start by understanding your target
for one person may not work for in others. People will either agree testimonials and webinars, to your audience’s biggest problems and
another. Don’t be afraid to try or disagree with you – which landing pages. Video content has pain points. When you have a feel
different types of content to see results in a lot of likes, shares and become a tool that no business for their struggles and desires,
what works best for your digital comments if done well. I always
platforms and your audience. advise that opinion posts should should be without. then map out your customer value
Ndumiso Sikhakhane, Director, Infinity journey in solving their problems.
Growth Digital Marketing tackle a hot topic issue and be 4. Create Compelling Case Studies Once this is achieved, ensure you
1. Create Informative & written in the first-person. The
Educational “How to” Posts more opinionated your opinion is, Case studies are proven to draft a content plan in the form
s business owners we all the more it will spread. tell compelling stories. When of a document that you’ll use to
know that generating Most people come to the Internet creating a case study, the story implement your content strategy.
Aleads and making sales is to learn something, and for this 3. Make Use of Images, Video & must explain your product, All the best with this process.
essential in keeping our businesses reason it makes sense that “how- Infographics service or concept, and its results.
open. Driving traffic and sales to” posts tend to do well. These While some people like to Before you tell your story, pick See you online. 
through digital platforms has types of posts are also great for read, others are more visual. An something your ideal reader can
become one of the most effective organic traffic, as search queries infographic takes information and easily relate to. It’s very important T: +27 0)31 307 1988 / +27 (0)81 246 5781
and sustainable methods for on Google and YouTube often presents it in a totally different to explain who the case study E: info@infinitygrowthdigital.co.za
W: www.infinitygrowthdigital.co.za
businesses. Developing and start with “how to….” way. Not only does this make the involves, their goals and needs,
publishing good content gives The easiest way to create this information easier to digest for any challenges they face, include
you the ability to teach and content is to figure out what your audience, but makes it more statistics and real numbers. When
entertain your audience, while problem you want to solve. What interesting. As most people have drafting a case study, think of it as
elevating you or your business as common problem does your a limited attention span, images explaining a success story rather
subject matter experts. audience seem to have? From also make content simpler for than an actual ‘study’. Allow your

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