Page 2 - KZN Business Sense 5.3

INTRODUCING KZN’S BRAND DNA STORIES

he diverse and vibrant about – their DNA. The DNA is drivers that have made them what Noorbhai, Standard Bank KZN
province of KwaZulu-Natal what the company stands for, and, they are today. Provincial Head.
Thas produced some of South ultimately, it’s the lens through “The process itself has been
Africa’s most famous home-grown which stakeholders perceive the In addition, the KZN Brand inspiring – to look at our
brands. Many of these brands business. DNA stories highlight the values, ourselves from the outside and
have achieved success in the local, beliefs and feelings that create seeing what has been achieved,” KWAZULU-NATAL BUSINESS
national and international market These insights have been (or are created by) a brand. Often said Dr Kristina Wallengren, CHAMBERS COUNCIL :
place. In so doing they have obtained through roundtable these are the reasons why people THINK (Tuberculosis and HIV Chairperson: Judith Nzimande
contributed to our local economy discussions with a small group of wake up in the morning and go to Investigative Network), founder Secretariat: Lihle Msweli
and have attributed to the strong employees, clients or stakeholders, work. They may also be the reason and executive director. T: +27 (0)35 797 1807
sense of community pride in the which have been captured on why people buy the products or M: +27 (0)83 571 0486
province. video. An edited video clip has use the services offered. Through the KZN Brand DNA
then been produced as well publication and video series we Address: ZCBF Community Park,
Many successful businesses are as a written summary of the The process itself has caused hope to motivate other businesses Gate 5, Business Community
the realisation of a vision. They highlights of the discussion. The for much reflection within the to share their own DNA stories on Building 1st Floor, Guldengracht
are generally the product of a KZN Brand DNA videos are participants of each business and these and other platforms. Street, Richards Bay, KwaZulu-
huge amount of passion and hard available on the website KZN Top organisation that has been part Natal, South Africa
work. Companies may sell the Business - YouTube of the initiative. In addition, Celebrating successful Email: LMsweli@kbcc.co.za
same type of product or service the sessions have enabled a businesses and organisations in Website: www.kznchamber.co.za
and may have similar styles, but The written accounts have been consolidation of what actually KwaZulu-Natal is what drives the
each brand has its own DNA – its compiled into a limited-edition contributes to each one’s success KZN Top Business initiatives. As
quintessence. coffee table book, which was and effective functioning. such some of these stories will People do not buy
recently launched. A second be featured in Business Sense
During the first half of 2019, volume is due later this year. “It gave us a sense of who we are editions. Read pages 6 and 7 for goods and services.
the KZN Top Business team as an organisation, and we spent CMH Nissan and Capitol Caterers They buy relations,
embarked on a journey to capture The KZN Brand DNA stories a lot of time talking about our Brand DNA stories. 
some of the elements of what provide a glimpse into each of the vision, purpose and our values, stories and magic.
makes KwaZulu-Natal brands businesses background stories, and the history of the 153 year For more information visit
unique – what the company is all as well as insights into the key old organisation,” said Imraan www.topbusiness.co.za – Seth Godin, The History of Marketing.

NEW APPOINTMENTS

habani Shale was appointed affairs manager and currently as
as the new Zululand CSI and stakeholder manager at
TChamber of Commerce and Mondi. Mvubu holds a Bachelor
Industry (ZCCI) president on 31 of Art in communication and
May 2019. Shale was unanimously advanced project management.
elected as president with Hlengiwe She is a council member of the
Mvubu and Thami Sithole elected University of Zululand, executive
unopposed as deputy presidents of member of the Businesswomen’s
ZCCI. Association of South Africa,
director of Business Against
Shale has been a member of
the ZCCI executive committee Crime and deputy chairperson
of Ethembeni Care Centre. She
since 2012. He has been elected has received numerous awards
for various roles at ZCCI based including the KZN Richards Bay
on his leadership skills including Business Woman of the Year in
Exco member representative of the corporate category.
the ZCCI SMME Forum, vice
chairman of ZCCI Richards Bay Born in Nongoma, Thami
division, acting chairman of the Sithole was appointed as port
ZCCI Richards Bay division. manager at Transnet National
During 2014, he was elected as Ports Authority (TNPA) in 2018.
deputy president of the ZCCI and Before joining TNPA, Sithole was
is the outgoing chief executive with the Passenger Rail Agency of
officer of the ZCCI. He leaves the South Africa where he served as
CEO role at the chamber to take senior manager EPMO – financial
up a position at Sappi Southern management, monitoring and
Africa Limited in government reporting. Thami is a BSc graduate
and stakeholder relations. He from MEDUNSA and holds an
holds a postgraduate diploma in MBA from the Midrand Graduate
management and marketing from Institute, a post graduate diploma
the University of Cape Town. As in business management from
the incoming president at the Thames University, London
chamber, Shale is confident in and a diploma in monitoring
leading the vision of the chamber and evaluation of health
supported by deputies. programmes from the University
of Pretoria. 
Hlengiwe Mvubu has held
senior management positions
Thami Sithole ZCCI Deputy President; Thabani Shale, ZCCI President and Hlengiwe Mvubu, ZCCI Deputy President at Foskor as group corporate www.zcci.org.za

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