Page 6 - KZN Business Sense 5.3

CMH NISSAN DURBAN
OUR HERITAGE
CMH Nissan Durban forms
part of a large network of
Combined Motor Holdings
(CMH) motor retailers. Formally
known as Datcentre Motors,
the Durban dealership was
established 48 years ago in 1971.
Ideally situated in the centre
of Durban, the dealership takes
up 6600 square meters and goes
from one side of the block in
115 Monty Naicker Road (New
Innovation that
excites.
6
Car Showroom) to the other CMH Nissan Durban is now In addition, Sean says, “A What also keeps customers
side at 192 Dr Pixley Kaseme Nissan South Africa’s largest word that sums up our people coming back is that CMH Nissan
Street (Used Car Showroom). dealer and is by far KwaZulu- approach correctly is attitude. I Durban cares for the community
The advanced dealership was Natal’s largest Nissan dealer. would rather employ somebody and has been involved in many
refurbished three years ago with One of Durban’s premier car with the greatest attitude but social responsibility initiatives
dealerships, the business offers
an investment of R156 million new and used car sales and has who knows nothing because we including schools and social
into the Durban City Centre. can teach them.” welfare. The latest is the
Sean Singleton, CMH Nissan one of the biggest services and provision of a backup car for
parts departments in KwaZulu- OUR CUSTOMERS all cyclists on the M4 between
executive, says, “The building Natal. CMH Nissan Durban Durban and Ballito from 5am to
was completely rebuilt from services many fleet customers Crucial to the motor 11am every Saturday and Sunday.
start to finish and is probably and offers personalised industry’s people approach is
one of the flagships of the and high-quality sales and an understanding that building THE FUTURE
Nissan brand. It is a landmark maintenance services. relationships with clients is The internet is currently
when you come into Durban.” essential.
OUR LEADERSHIP revolutionising the car retail
The business has been built business and the numbers of
CMH Nissan Durban current on repeat customers and clients visiting a showroom have
dealer principal, Stuart Singleton referrals. “This relationship slowed down tremendously.
says, “Leadership starts with
is not only built on the first
When a customer comes onto
how we are in business and how visit, but the second and the the showroom floor, he knows
we as senior management look
third. If a customer comes
after everyone else and this
filters down. That in turn instils into the workshops for his car more about the motor car than
many salesmen because he has
service, how he is treated in the
something in our salesmen, who workshop is important. It’s not studied a specific car inside and
then, in turn are looking after a hit and miss type thing, we out and found the pros and the
our customers. We are being build rapport with customers,” cons and read the reviews.
looked after by Nissan and it’s a explains Stuart.
two-way street. We do our job “This has added to the
and we do it properly, we give “Our fleet customers love us, competition. “We’ve got 14
head office the results and we because we are the only ones dealerships in KZN but with
have a fantastic relationship with who will find their broken down a click of a button, you are no
the manufacturer.” car at 6 o’clock in the evening, longer restricted to these but
when every other dealer will say are open to 148 dealers in the
In addition, Stuart explained, country,” says Zain.
“The dealer principals are sorry we are closed now,” added
allowed to be entrepreneurs and Ridwaan. “That what keeps “The guy gets to 9 o’clock in
we are allowed to put our own customers coming back.” the evening and is now shopping
touch into the dealership and OUR SUCCESS for a car from the comfort of
make things happen and that’s his bed. But he wants to talk
absolutely awesome.” CMH Nissan Durban recently to someone. And that is where
hit a new record by selling 274 we are different because our
OUR PEOPLE new cars in one month says Zain salesmen will answer their
What makes the difference Essuf Nissan South Africa. “This WhatsApps. We can provide you
in the business is the people. a fantastic team and a fantastic with a whole experience for that
“You can take this dealership record and a CMH Nissan record car and set up an appointment
and put it in a container at the for one dealership to report,” he for when you want to view it.
back of Springfield Park and commented. We will come to you.”
you would still sell cars. It’s “We are passionate for our
only because of the people that These sale figures are a business. We are passionate for
we put together, because that is consequence of how the our people. We are passionate
what makes our business works. dealership works. “We work for our customers. We are
At the end of the day, if we can’t together, and we support each passionate for the brand. We
get the people together, we can’t other because we spend more are a professional dealership
get the business together,” says time at work, then we do at and I think that’s what makes a
Ridwaan Mohammed, Used Car home, so we need to have the
Sales Manager. best possible environment here.” difference,” concluded Stuart. 