Page 13 - KZN Business Sense - Vol4 No1 - eBook

EMPOWERING SOUTH AFRICAN ARTISTS

he Magic Moments Trust for transport, and are given The success of the Magic
Painting Programme, another product including paint Moments Trust painting
Testablished by Daisy White, and brushes, which they can take programme is evident in that
helps people to discover and home, paint and sell. creations have been sold in the
develop their creativity through 1000 Hills Community Centre
teaching them painting skills and These lessons create the shop to tourists and local visitors.
providing them with access to the opportunity for people to be In addition, the Centre has
economy. equipped with new skills that have received orders from as far afield
the potential to provide themselves as Australia and Scotland.
White is passionate about this with a constant flow of income.
initiative and her aim is to enhance Some of the artists have gone on to The Durban International
the lives of people, especially receive orders from people within Conference Centre ordered 400
women, who are unemployed and their communities to paint bags, painted bags in 2017 to give to
from rural areas. She says, “The cushion covers and table cloths. delegates for a conference in 2018.
fabric painting workshops help “These orders fill the recipients Such orders provide extra earning
people develop confidence in their with pride and dignity knowing opportunities for the painters.
painting abilities, and provide that people appreciate their The Magic Moments Trust is
them with purpose and a passion, painting skills and are buying their passionate about helping their
and, as an outcome, to feel that painted products,” says White. artists to become self-sustaining
they are worthy and contributing Painters are also encouraged to and hopes to continue multiplying
towards an inclusive society.” share their new found artistic skills the volume of products painted.
White, an artist, designs every with family members and others In line with this drive, the Trust is
expanding range of unique art within their communities. busy creating an opportunity for Dee Mhlanzi
work. The designs are printed on Through SED sponsorships these artist entrepreneurs to sell
to fabric and the articles, which from Kerry International their painted goods in London.
include bags, cushion covers, (Hillcrest) and MSW Consulting Mike Miller, the London currency, has significant potential Socio-Economic Development.
aprons and table cloths, are sewn (Pietermaritzburg) to the 1000 – based founder of SAFRA, to produce fresh income flows Magic Moments Trust is also
and prepared for painting. Hills Community Centre, a leading importer of South to benefit impoverished rural looking for outlets to distribute
communities whose members
The artists meet weekly for Magic Moments Trust painting African products into the United want to ‘do it for themselves’! these products locally. Says
approximately six-hour painting programme was able to facilitate Kingdom, has identified with the White, “My aim is to help these
sessions. At each session the 45 painting workshops in project. As a result, he is willing Through the Magic Moments budding artists grow their
artists are taught fabric painting 2017 which empowered many to help the Magic Moments Trust, companies are offered dreams and reach new goals…as
techniques and given a chance people from the 1000 Hills Trust distribute these products the opportunity to contribute an example to other members of
to practice their new skills. The Community. The beneficiaries of in the United Kingdom via his to this unique and empowering their community.” 
artists each receive a product to the sponsorships painted various established network through his programme. through introducing
paint and are paid for the articles products which included 680 bags, company’s website. them to opportunities to enhance MAGIC MOMENTS TRUST
completed at the end of the lesson. table runners, cushion covers, wall An expansion into the United their BEE status through E: daisy@fabricpainting.co.za
They also receive a meal, money hangings, aprons and placemats. Kingdom market, with its strong optimising points allocated to C: 083 265 6655

Daisy White Artists Dumisani, Gugu, Sibongile and Nonhlanhla hard at work Proud Artists Nomusa, Dumisani, Themba, Dee and Jabu display their work

MARKING A MILESTONE - TAFTA’S 60 YEAR LEGACY

fter six decades of sheltered housing and care for service, Tafta has remained at the the lives of more than 5 500 year, highlighting its mission to
serving the needs elderly people in need within the forefront of elder care, its vision senior citizens in KwaZulu-Natal. inspire active ageing. 
Aof KwaZulu-Natal’s eThekwini region. is to aspire to a society where all
elderly, community building people including the elderly, are “Tafta’s milestone celebration www.tafta.org.za
and facilitating meaningful “We take stock as we celebrate treated with respect and dignity will weave a retrospective of
participation of newcomers, this milestone anniversary and and to have the opportunity to live the past 60 years into a fabric of
the organisation remains at the recognise that our success and fulfilled lives. predictions for a future abundant Tafta is one of South Africa’s
forefront of elder care, constantly our growth over 60 years has with great possibilities. leading, registered non-profit
developing its model to meet the been the result of contributions Fostering a culture of care, organisation in Care in KZN.
needs of the ageing population. by many individuals, partners, based on Tafta’s core values It gives us a chance to reflect on
funders and supporters. We of compassion, respect, co- our promise to care for an aging Established in 1958, for more
Tafta remains a beacon of hope, wouldn’t be where we are operation, integrity and service society and envision our future
love and belonging for elder today without the passion and excellence, staff possess an innate plans,” says Shamam. than 5 decades, Tafta has been
care, and sixty years on, remains investment of our stakeholder desire to care for the elderly. the leading provider of Care
committed enhancing their community,” says CEO To mark the diamond jubilee focusing primarily on the needs
quality of life. The organisation Femada Shamam. This uncompromised standard celebration, Tafta, will roll of the elderly and vulnerable
has cemented its reputation of service has propelled the out a series of events and groups in Durban.
as a leader in providing safe, Through six decades of dedicated organisation’s mandate, touching activations throughout the

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