Page 3 - KZN Business Sense 9.1

SETTING A PATH

FOR SUCCESS

here is a new Chief and moving forward we
Executive Officer in the hope to hone our strategic
Tbuilding, but as far as direction, grow and develop our
forward focus, strong leadership organisation, strengthen our
and stronger partnerships go, partnerships, and build new
it is business as usual at Morar relationships,” said Jennifer.
Incorporated.
“Personally, I think that
Jennifer Reddy, a Morar circumstances create
Incorporated veteran, was opportunities and becoming
appointed as the new Chief CEO has also ignited a passion
Executive Officer on 16 September in me to conquer more and I
2022. Jennifer is a familiar face know that that there is a lot
to many, through her previous more that I have to achieve. I
roles as Assurance Director as am passionate about women
well as Director of Corporate empowerment and having
Services at Morar Incorporated. been empowered myself by an
She often quips that she is a Morar incredible mentor, I understand
Incorporated ‘lifer’ having been the significance of the role we
with the firm for over 13 years. all have to play in this regard.
There are unique challenges
During her time as CEO,
Jennifer has been influential in encountered by women in this
driving Morar Incorporated’s male-dominated profession, and
growth and further expanding I wish to contribute to creating
the company’s presence in the an enabling environment to
financial services space. Her promote inclusivity, diversity
achievements in a short period and resilience.”
allowed her to be nominated as By working together with the
KZN Top Business Women in young and energetic talent at
2022, which is an incredible feat Morar Incorporated, Jennifer
on its own. has strived from day one to
take Morar Incorporated to
Morar Incorporated is a smart
business solution firm comprising new heights. “My immediate
chartered accountants and goal is for this firm to capitalise
registered auditors. The firm on our competitive advantage.
has a national presence, with Morar Incorporated offers a
wide range of unique financial
seven offices across the country,
servicing private and public sector services solutions, which
clients’ needs in accounting, give the firm its competitive
auditing, tax, forensics, and advantage. We are a client-
information and communication centric company that highlights
technology services. innovation and technology and
I need to bring that to the fore
Morar Incorporated is the of everything we do.”
only South African firm to
be accredited with Allinial In addition to this, Jennifer
Global membership, which strongly affirmed that
allows international clients to Morar Incorporated aims to
be serviced as well as creating a Jennifer Reddy deliver value by thoroughly
link for local clients who wish to understanding their clients’
expand their businesses abroad. the private sector accounting, with the Chartered Institute needed to address early in her core businesses, discovering
their requirements, performing
auditing and tax division in of Management Accountants career. “Keeping that work-life
HER JOURNEY TO SUCCESS Cape Town and Johannesburg.” (CIMA) in 2019, as well as balance is a myth – there is no business analyses, and
Jennifer completed her articles Her leadership style and obtaining her Masters of work-life balance – whatever suggesting solutions that go
best with their objectives.
and qualified as a chartered innovative thinking were the Business Administration degree situation best suits you and your Her experience and skills are
accountant (SA) while at key factors in the exponential from the Gordon Institute of family, is the balance you should invaluable in the financial
PricewaterhouseCoopers. She growth of these offices. Jennifer’s Business Science (University create.” services industry and she has
joined Morar Incorporated in hard work and ‘out of the of Pretoria) in 2021. Balancing the roadmap to transform this
2010 at the Pietermaritzburg box thinking’ allowed her to the needs of the business, her THE FUTURE LOOKS already exceptional company
office as an associate director be the front runner for the clients, her staff and her family BRIGHT into the best in the industry. 
servicing the private sector in available position of director of while she completed an MBA Committed to the development
accounting, auditing and tax. was not easy. The demands of of strong collaborative
corporate services, responsible which were equivalent to the For more information: www.morar.co.za
She commented, “My drive for leading the organisation’s partnerships and building
and ambition allowed me finance, operations, and support demands of work – balancing new relationships, Jennifer is
that was quite difficult.
to set a path for success and strategies and functions to which currently serving on the Allinial morar
grow through the ranks of the she was appointed in 2017. Holding such a position brings Global EMEIA (Europe, Middle
company. I was then given the During her professional about various challenges. A East, India and Africa) board incorporated
opportunity to become the journey within Morar big challenge, says Jennifer, and is also a member of the Chartered Accountants (SA)
Registered Auditors
director responsible for the Incorporated, Jennifer furthered is finding a work life balance, Allinial Global Africa steering Accounting | Auditing | Tax | Company Secretarial Services
KwaZulu-Natal region with her education by completing especially when you are a committee. “Building on what Public Sector Consulting | Forensics | ICT | Training
the responsibility to enhance the strategic examination mother. Overcoming those we have already accomplished, Risk Management | Internal Audit
the firm’s strategy and grow challenges was something she under our founder’s leadership www.morar.co.za

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