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unrecognisable over the years. We have reached
this amazing communicative age where things
happen instantly. A lot more people are shopping online
and having goods delivered to them the next day.”
We have public relations people in all our stores and
they arrange functions for our customers, ranging from
cooking demonstrations, to business networking events
that include talks on everything from helping people to
grow their businesses to the latest technology products
on the market. We also train domestic workers in the
use and maintenance of a variety of appliances, and find
many ways of giving back to the communities in which
we operate.
Sustainability and Environment
Allan is passionate about the environment and
energy efficiency. “Many years ago, I realised how
important energy efficiency was in South Africa. It
made me very aware of how appliances can be used
effectively and how certain appliances use less water
and less electricity and are quieter than others. It
is something we have been driving and we try to
encourage the consumer to buy energy efficient
products. I believe as an appliance retail store we
really can influence the decision and at the same time
make a difference. We believe it starts at the socket. If
things that are not being used are unplugged it makes
a difference,” he says.

Full Name of Company: Hirsch’s Chief Operations Executive: Margaret Hirsch
Industry Sector: Trade - Retail Managing Director: Richard Hirsch
Services / Products: Merchandise Marketing Director: Paul Brown
Financial Manager: Paul Lockwood
Date Established: 1979 Human Resources: Anel Terblanche
No of Employees: 850 Brand Manager: Luci Hirsch
Auditors / Accountants: Tax Advantage - Alta Lightfoot. CONTACT DETAILS
Bankers :Standard Bank. Head Office
B-BBEE Status: Verified Physical Address: 1211 Umgeni Road, Durban
Tel: +27 (0)31 582 4401 Fax: +27 (0)86 518 9954
KEY PERSONNEL E-mail: paulb@hirschs.co.za
CEO: Allan Hirsch Website: www.hirschs.co.za
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