Page 39 - KZN Top Business Portfolio eBook -2024

range, led by the ground-breaking 60-ton 4x4 crossover that appeals to the broader farming community.
concept, the B60E, which targets high production Bell Equipment Sales South Africa
operations where poor underfoot conditions limit the
suitability of rigid dump trucks. In South Africa, Bell is also a full range materials
handling distributor and an equipment supplier thanks
As a technological innovation leader, Bell has to strategic partnerships with global manufacturers
pioneered several features geared at improving such as JCB, Finlay and Kobelco. This enables Bell
productivity and safety while delivering the lowest to complement its own mining and construction
cost per tonne of material moved. In addition, Bell range with diverse equipment including wheel
Equipment’s proprietary fleet monitoring system, loaders, excavators, backhoe loaders, telehandlers,
Fleetm@tic®, enables customers to manage their fleet skid steers, forklifts, compaction machinery and a
according to their operating environments. material processing product line. Distribution and
As an Original Equipment Manufacturer (OEM), support take place through Bell Equipment’s network
Bell has three distinct business units, Bell Mining & of 22 Customer Service Centres strategically located
Construction, Bell Underground Mining, and Bell throughout the country.
Forestry & Agriculture. Each provides a dedicated Our Bell Culture
focus in terms of both product development and
support. Bell Equipment employs locally and is an integral part
of the communities in which it operates. Listed on
Bell Mining & Construction the Johannesburg Stock Exchange, the group takes
Bell Articulated Dump Trucks are at the core of the its responsibilities as a corporate citizen seriously
company’s mining and construction business, which purchasing from local supplies wherever possible
is complemented by the Bell Versatruck programme, and investing in meaningful outreach opportunities
which offers niche custom equipment, such as water with a particular focus on education, training, and
tankers, hooklifts, flat decks and fire trucks, based on development, both internally and externally.
the proven Bell ADT chassis. The strength of the Bell brand lies in the strong family
Highly customisable, Bell Tracked Carriers provide values of integrity, honesty, accountability, and respect
a durable short-haul solution for construction sites that are the foundation of the business. Customers are
with soft underfoot conditions that require low valued as part of the extended Bell family, creating a
ground pressure machines either for environmental unique and healthy working environment.
or traction reasons. Our motto ‘Strong Reliable Machines, Strong
In 2024 the company will start production of the Bell Reliable Support’ represents our customer-devoted
Motor Grader range. beliefs, ideals and ethical stance throughout our
manufacturing, distribution and support network that
Bell Underground Mining provides technical backup and advice to our customers
With a focus on meeting the future needs of around the globe for our world-class products.
underground mining, the company has the Bell
Rockscaler, based on the Bell Tri-wheeler, and
underground dump trucks that have an autonomous
ready platform and are equipped with the same
industry-leading safety features and production
advantages found in our surface ADTs.
Bell Forestry & Agriculture
The cornerstone of Bell in its formative years, the
company sees long-term value in strengthening and
growing its Bell Forestry and Agriculture business unit.
The well-established Tri-wheeler, Haulage Tractor
and Timber Truck have evolved to keep abreast of
technology advances to offer improvements in
safety, comfort, and productivity. The company has
also introduced new products, such as the Skogger,
FASTfell, Log Pro, Cane Pro and UltEco Slew Loader, to
provide niche mechanised solutions.
Within South Africa Bell distributes the JCB Agriculture
range alongside the Bell Forestry and Agricultural
range providing a customised range of equipment

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